Cinderella - New makeup merchandise

Disney has teamed up with the makeup brand 'MAC' to create  Cinderella themed makeup consisting of 17 items. This consists of; Eyeshadow, eye Gloss, pigment,liquid liner,mascara, lipstick,powder, glitter,blending brush and contour brush. Each of these having an identical light blue packaging and lid. Some of these products are cleverly named as places and events in Cinderella such as the lipstick called 'Royal blue' and 'happily ever after lipgloss'. Lots of these products have recently sold out.

The advantages of teaming up with MAC is that it allows the older audience such as teenagers and young women to buy merchandise in order for Disney to get a greater profit. The logo and advertisement on the website allows more people to access and consume their product. As it is limited edition and some of the products are sold out it creates a 'buzz' for people to buy their product and the thought of not getting it in time makes people want it even more.

The fact that Disney is teaming up with lots of companys to promote different things such as 'Ashdon Inc' to sell prom dresses helps people to hear about their film and is a good form of advertisement.

Cinderella interview and facebook page

Disney has made a Facebook page for 2015 Cinderella. I found on this page so far it has just over 13 million likes. It also posts regularly with pictures and the newest news.

Below is one of their posts who is aimed at the adults as it is an article.

As a special holiday offering, guests visiting Magic Kingdom Park will have the opportunity to see the actual coach featured in the upcoming live-action Disney film, “Cinderella.” A team of white horses will pull the dreamlike carriage in special pre-parade appearances through the park and down Main Street, U.S.A.

Inspired by the classic fairy tale, “Cinderella” brings to life the timeless images from Disney’s 1950 animated masterpiece in a visually dazzling spectacle for a whole new generation. The stunning, golden coach from the film will be gracing the parade route at Magic Kingdom Park through the holidays, and can also be seen as part of the “Disney Parks Frozen Christmas Celebration,” airing Christmas Day on ABC.
“Cinderella” opens in theatres March 13, 2015.

The official poster is also on this page featuring Lily James who plays Cinderella.

I have also found an interview of Lily James talking about Cinderella. In this Interview Cinderella talks about her relationship between her and the prince and how Cinderella changes the Prince from other Animated Cinderella movies.

In this interview she says 'It's not that he just comes in and sweeps her off her feet its like an equal meeting of two people'. She mentions how in other movies the Prince just rescues Cinderella but this film is more cleverly written and she also says that in some ways Cinderella challenges the Prince.

Here is Lily James's interview.

Case Study: Vertigo Films

Monsters





This is the first trailer from vertigo films of monsters. This one has come out in 2010 and the second film is coming out in England in February 2015. The film director is Gareth Edwards.


When was the company started and what sort of media does it produce?

As it says on the website Vertigo Films is a UK Film and Distribution company founded in 2002 by Allan Niblo and James Richardson. The following year Rupert Preston and Nick Love joined and became partners.

 The Films span a range of genres and audience taste and include the box office smash hit Streetdance 3D and also others such as Monsters which was very popular and won multi million awards.

When was it first shown and where, to whom?
The film was released in North America on 29 October 2010. It was also previewed in America as well.

Awards it has won?

It has been nominated for 10 awards one was a  Bafta award.

Reception - how much money did it make at the UK Box Office? In DVD sales? Elsewhere through distribution in the UK?

Budget
$800,000 (estimated)

On the opening weekend
It received $20,508 (USA) 31st of October 2010 on three screens and on December the 5th 2010 in the USA on 164 screens it got a gross of £348,577 in the UK.

Any special features that made it a success in the UK and/or internationally?

Edwards created the special effects himself using mainly Adobe software and Zbrush. This made it successful in the UK because of his new software.

Summarise the campaign by the social networking website Foursquare

Foursquare is mainly for used by people who can access it by a smartphone. Vertigo decided to use this as a way of widening their advertisements and their audience. They wanted to gain as many people as they could to view their film.

Vertigo wanted to create a buzz around the film before its release and draw the audience into the cinemas. They teamed up with the social networking site 'Foursquare' which allows members to 'check in' wherever they are and communicate with other users and the venues themselves. The aim was to raise awareness of the cinemas showing the film and generate interest. As the director, Gareth Edwards, went to a UK tour, Foursquare created 'infected zones' in each key city, with volunteers dressed in protective clothing handing out fliers. Fans who logged into the 'infected zones' could win prizes and discounts on their tickets. The increase in awareness of the film was a huge success. This is an example of a film was a huge success. This is an example of a film company using the latest technology to attract a target audience. It was also a networking opportunity for Vertigo to gain information about their audience from their cinemas.