Case Study: Vertigo Films

Monsters





This is the first trailer from vertigo films of monsters. This one has come out in 2010 and the second film is coming out in England in February 2015. The film director is Gareth Edwards.


When was the company started and what sort of media does it produce?

As it says on the website Vertigo Films is a UK Film and Distribution company founded in 2002 by Allan Niblo and James Richardson. The following year Rupert Preston and Nick Love joined and became partners.

 The Films span a range of genres and audience taste and include the box office smash hit Streetdance 3D and also others such as Monsters which was very popular and won multi million awards.

When was it first shown and where, to whom?
The film was released in North America on 29 October 2010. It was also previewed in America as well.

Awards it has won?

It has been nominated for 10 awards one was a  Bafta award.

Reception - how much money did it make at the UK Box Office? In DVD sales? Elsewhere through distribution in the UK?

Budget
$800,000 (estimated)

On the opening weekend
It received $20,508 (USA) 31st of October 2010 on three screens and on December the 5th 2010 in the USA on 164 screens it got a gross of £348,577 in the UK.

Any special features that made it a success in the UK and/or internationally?

Edwards created the special effects himself using mainly Adobe software and Zbrush. This made it successful in the UK because of his new software.

Summarise the campaign by the social networking website Foursquare

Foursquare is mainly for used by people who can access it by a smartphone. Vertigo decided to use this as a way of widening their advertisements and their audience. They wanted to gain as many people as they could to view their film.

Vertigo wanted to create a buzz around the film before its release and draw the audience into the cinemas. They teamed up with the social networking site 'Foursquare' which allows members to 'check in' wherever they are and communicate with other users and the venues themselves. The aim was to raise awareness of the cinemas showing the film and generate interest. As the director, Gareth Edwards, went to a UK tour, Foursquare created 'infected zones' in each key city, with volunteers dressed in protective clothing handing out fliers. Fans who logged into the 'infected zones' could win prizes and discounts on their tickets. The increase in awareness of the film was a huge success. This is an example of a film was a huge success. This is an example of a film company using the latest technology to attract a target audience. It was also a networking opportunity for Vertigo to gain information about their audience from their cinemas.