Disney has teamed up with the makeup brand 'MAC' to create Cinderella themed makeup consisting of 17 items. This consists of; Eyeshadow, eye Gloss, pigment,liquid liner,mascara, lipstick,powder, glitter,blending brush and contour brush. Each of these having an identical light blue packaging and lid. Some of these products are cleverly named as places and events in Cinderella such as the lipstick called 'Royal blue' and 'happily ever after lipgloss'. Lots of these products have recently sold out.
The advantages of teaming up with MAC is that it allows the older audience such as teenagers and young women to buy merchandise in order for Disney to get a greater profit. The logo and advertisement on the website allows more people to access and consume their product. As it is limited edition and some of the products are sold out it creates a 'buzz' for people to buy their product and the thought of not getting it in time makes people want it even more.
The fact that Disney is teaming up with lots of companys to promote different things such as 'Ashdon Inc' to sell prom dresses helps people to hear about their film and is a good form of advertisement.
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